Learn how to present your company to new clients

1. Start with a basic outline: Who? What? Where? When?

Introduce your company name and explain what your business does, where you operate (or the markets you serve), and tell us how long you’ve been doing it for.

Formula: We’re “Company Name”, and we’ve been “What your business does” here in “Location” since “Date”.

Sample: I am the CEO and founder of Business English by The Canadian. A company that provides Business English support to clients in Germany. I established my company in 2016 and have slowly grown my business and brand over the last 6 years. 

2. Tell us about your company values.

Are you interested in Fair Trade? Social Justice? Honesty? Transparency? Organic? Locally sourced?

As a company in a competitive market, you have to find ways to stand out. By communicating your business philosophy, you will help potential clients see the difference between you and your competitors.

Sample: The three pillars of my company are respect, openness and empathy. A respectful attitude, an openness to new ideas, and empathy for the students I work with. Because I’ve built my business on these principles, my students obtain more than just an average business course. They get my passion and full commitment as I guide them towards English fluency.

3. Tell us about your future goals.

We know where you started and what your company values are, now we want to know where you want to go as a company. If your clients believe you’ll be around for a long time, they are more likely to do business with you.

Sample: I’ve expanded into online courses, a podcast and YouTube channel. I’ve hired someone to manage my administrative tasks so I can focus on these projects. You can be certain that Business English by The Canadian will be serving the German market for years to come.

Example Script

My name is Jorge Robleto. I’m a Business English teacher in Germany. I established my company in 2016 and have slowly grown my business and brand over the last 6 years. 

The three pillars of my company are respect, openness and empathy. A respectful attitude, an openness to new ideas, and empathy for the students I work with. Because I’ve built my business on these principles, my students obtain more than just an average business course. They get my passion and full commitment as I guide them towards English fluency. This is what separates me from my competitors

I’ve expanded into online courses, a podcast and YouTube channel. I’ve hired someone to manage my administrative tasks so I can focus on these projects. You can be certain that Business English by The Canadian will be serving the German market for years to come.

Check out the-canadian.com for more information.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s